The American Red Cross and Dunkin’ Donuts will partner for the 10th year in January to help increase donations and reward generous donors through the Dunkin’ Donors Make a Difference campaign.

Those who give blood or platelets in January will receive a $5 Dunkin’ Donuts gift card.

“Donating blood or platelets helps to save lives, and with Dunkin’ Donuts’ support we can help ensure donations meet our current critical need for blood donations,” said Donna Morrissey, Red Cross biomedical services director of national partnerships. “We are so appreciative of Dunkin’ Donuts for its decade of dedication to our lifesaving mission through our annual January partnership. The need for blood doesn’t break for winter weather. ”

The partnership has achieved success the past nine years by supporting the collection of approximately 720,000 blood and platelet donations during January, which is a challenging month for donations due to winter weather forcing blood drives to cancel and seasonal illnesses temporarily keeping donors at home.

“We’re proud to partner with the Red Cross once again to thank blood donors this January,” said Abbey Celeste, associate field marketing manager for Dunkin’ Donuts. “The Dunkin’ Donors Make a Difference campaign resonates with donors and benefits countless people and communities in need.”

For more information, call 800-733-2767 or visit redcrossblood.org.